All too familiar with highs and lows, popularity is a condition that understands what it feels like to become out of favour with the masses. Channelling a 1970s casual-cool aesthetic, a clever Swedish fashion house is reinventing the ‘has-been’ factor, and sliding eco-inspired fashion up the popularity stakes. Handcrafted and made with love, the delightful clogs, boots and ‘toffels’ from Swedish Hasbeens are crafted with environmentally conscious practices, using ecologically prepared natural-grain leather. Designed to celebrate imperfections and quirky style, the Swedish Hasbeens philosophy equates quality with sustainability, and handmade products with long-lasting personality.